Alco electronics marketing team approached studio Logoholik to prepare a re-branding case study geared towards introducing a new consumer electronics brand to the target audience.
After a thorough research, we started with initial logo sketches. Given the short, four letter brand name, the obvious direction was a logotype or wordmark creation.
We settled on an “All shapes and sizes” catchphrase through the rebranding exercise course, which led to the final logo direction.
After the logo design approval process, we created a detailed brand style guide with further definitions of typography, colors, and brand pattern.
We created a set of real-life logo applications to visualize the chosen direction better. We also defined the overall tone and style of various visuals.
The final task was to design a box for their new product Pro 12 – a 2 in 1 tablet/notebook. We created both dark and light variations.