Studio Logoholik was tasked to create a visual identity and brand manual for Content Insights – the editorial intelligence package created by editors.
The logo redesign process’s initial goal was to make it a bit more grown-up. It needed to portray the right message and make it not stick the wrong way 🙂 when viewed with client or competitor logos while maintaining the company culture and voice style.
It also needed to be more usable and scalable in different applications (horizontal/vertical, standalone icon need to be more recognizable, etc.)
Initial logo exploration
This exercise’s idea was to cover several different possible paths – some of which a bit straightforward and some bolder ones.
After a lot of consideration, the decision was to go with a toned-down logotype set in Futura font, working in balance with the icon – an abstract ci monogram constructed using the essential element of the old logo (bar graph), transforming it into a dynamic pie chart.
A well-proportioned, clean font can make all the difference on a website or even a corporate flyer.
Good typography creates that “There’s something about that” feeling in people’s consciousness.
Color plays a vital role in every corporate identity program. The colors below are recommendations for various media.
Consistent use of these colors will contribute to the Content Insights brand identity’s cohesive and harmonious look across all relevant media.
Patterns create interest, texture, balance, and extra special touch that flat colors can’t give you.
They support the brand message and reinforce branding through consistency and recognizable elements.
After we successfully defined core visual elements, we produced a set of brand assets and applications, including business cards, letterhead, PowerPoint templates, and created the overall look of A4 spreads.