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music lovers

Rebranding project that included logo system and brand guidelines.

Hello!
I am soniq logo!

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the S – waves monogram enclosed in universal music/play symbol and our full company name – they have a fixed relationship that should never be changed in any way.

Logo lockups

Icon / avatar

Long time ago, one of the main questions regarding legibility of newly created logo was “Does it fax?” Nowadays it’s “Does it avatar?” The point is that the logo needs to work in constrained (let say 32x32px) environments like app icons.

02

Typography

A well-proportioned, clean font can make all the difference on a website or even a corporate flyer. Good typography creates that “There’s something about that” feeling in people’s consciousness.

Barlow

Barlow is a slightly rounded, low-contrast, grotesk type family. Drawing from the visual style of the California public, Barlow shares qualities with the state’s car plates, highway signs, buses, and trains.

Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

font hierarchy

Proper font hierarchy improves readability and gives further focus on content. It is important to maintain it across all branding channels.

03

Colors

Color plays an important role in every corporate identity program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the cohesive and harmonious look of the Soniq brand identity across all relevant media.

Extended color palette

04

Soniq Stars

Color plays an important role in every corporate identity program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the cohesive and harmonious look of the Soniq brand identity across all relevant media.

Logo lockups

Pattern system application

Business cards

Size: 90x50mm
Print: offset, double sided, full color
Lamination: 1/1 gloss
Paper: 350 gsm gloss

Apparel

Images