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A step ahead

Re-branding case study for Volga – Serbia’s largest importer and distributor of personal protective equipment

Proposed actions

Brand identity redesign with the goal to reflect company’s market leadership position coupled with long needed web presence overhaul (previous website was done in Adobe Flash).

Final concept

After a lot of consideration, decision was to go with custom made Cyrillic logotype, placed inside ribbon/shield like enclosure. New colors empower industry specific (safety) leadership position.

Logo lockups

The signature is a combination of the icon and and full company name – they have a fixed relationship that should never be changed in any way.

Stationery

Business cards

Notepad

Paper bag

Folder

Product catalogue

Complete production of product catalogue (192 pages – more than 800 items) – from concept, structure, design, layout to prepress.

Low / high fidelity wireframes

Homepage - hero and services section - low fidelity
Homepage - hero and services section - low fidelity
Homepage - hero and services section - high fidelity
Homepage - hero and services section - high fidelity
Homepage - content, brands and footer section - low fidelity
Homepage - content, brands and footer section - low fidelity
Homepage - content, brands and footer section - high fidelity
Homepage - content, brands and footer section - high fidelity

Website pages

Website design maintains the rough and industrial appearance of the overall branding while keeping all information available at a glance with added slight authoritative tone.

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Online product catalogue

Online catalogue product details page
Online catalogue product section page
Online catalogue product section page
Online catalogue product sub-section page
Online catalogue product sub-section page